From: Bruce Bennett
Tuesday, 10:32 a.m.

Dear Fellow Photographer & Friend,

 

So why your own photography business?

Your own photography business is about lifestyle and the freedom that the money can bring. Extra money can buy you better equipment. Extra money could allow you to quit your day job to pursue your passion of photography as a full time career; Give you more time to explore the creative and business side of photography; Or simply give you more time to get fit again or spend with family and enjoy life!

7 Compelling Reasons To Start
Your Own Photography Business NOW:

1. Your own photography business is a no-risk way to build an additional income working from home. Our members are making a handy extra $500 a week in their spare time right up to thousands of dollars a week to replace their full-time income.
   


2. Stop working only for someone else and making them rich and start working for yourself to build your income, your business and your assets! Starting your own photography business is finally a way for you to be your own boss and start building wealth for yourself rather than someone else!
   


3. It's a creative outlet after your long day at the office (not more of the same). If you are slogging it out on the job, doing the same boring stuff, day-in, day-out, running your own photography business is a brilliant creative release for you. You'll be energized by your enthusiasm for your business and the thrill of making money doing something you love to do!
   


4. To produce something that brings great enjoyment to people (and get paid for it!).Just seeing the looks on your client's faces when they see what you've created for them is almost (I said 'almost!") reward enough. When you make money through something so positive and uplifting as photography it really does not seem like business - it really becomes a pleasure.
   


5. Photography is a skill that is in high demand that has loads of market potential.



• There are over 24,000 color magazines in the USA alone requiring hundreds of thousands of photographs.



• There are millions of companies that require professionally photography services for product shots, executive head shots, annual reports, web sites, advertising and more, many of which pay $1,000 a day for professional photography services.



• There are over 1.5 million weddings in the USA alone every year (even though many of them may not last long!).



• The portrait photography market is massively under-serviced. Photographer's who learn how to market themselves properly are making an absolute killing in this market taking family portraits, children's portraits, pet portraits, glamour portraits, and many other niche markets.

Get in there and claim your share of this enormous market !


6. A way to accumulate great photographic equipment (through extra income and tax deductions). Stop salivating at the latest digital SLR in that camera catalogue!. With your own photography business, you can now afford to buy the equipment you've always longed to have. You will be the envy of all of the other photographers you know!
   


7. A great income and more time and freedom to do the things you want to do. When you work for yourself, you are running on your own clock. You make the rules. You decide how hard you work and when you get time off. When you have this freedom and the income to enjoy it, you can decide not to work today as it is such a beautiful sunny day and you spend it down the beach with your family. Professional photography is one of the few businesses where you have this level of FREEDOM!
   

Rob can make $2,000 in a week whenever he wants to and he still works his photography business part-time

He gave up the 'day job' a long time ago and uses his spare time to pursue other things (he now imports negative readers as a side-line).

So Rob put his home study course together but it was a rough diamond (remember he's a professional photographer not a publisher). This is where I come into the picture.

I have taken Rob's course from a rough diamond to a brilliant home study package that has the potential to change your life. I mean it!

Imagine this:

Next Monday morning, instead of fighting the rush hour traffic to get to work, from home you call your lab to see how the prints for the two model portfolios you shot last week are going. They turned out beautifully and they'll be available that morning.

You then call the local paper to place an advert for portrait business. The phone then rings, it's another lead you've pulled in through your direct mail marketing - your Saturday and Sunday are fully booked with work - again. You spend Wednesday and Thursday night with your clients giving them the results of the shoot from two weekends ago. They love the photographs, have given you the name of some friends who would love your work and paid you on the spot by credit card.

And here's the really awesome part! By the end of the month you've done 6 family portrait packages and two model portfolios and have pocketed $2,400 for your trouble.

Oh, and by the way, you went to the beach a couple of times during the week as the weather was fantastic.

You could also enjoy this situation with nature, stock or commercial photography.

Now if all this sounds too good to be true to you, you must read on, because it's very possible that your life is about to change completely for the better!

It's important to understand that the business I've just described is not a fantasy. It's not magic. What it is, is the normal operating procedure of a successful photography business.

You're probably asking yourself, 'How can I compete against the full-time professionals out there' ?

The answer is don't get into the rat race with the thousands of other photographers and millions of quality photographs on the market. We'll show you how to do something different so you don't have to join the rat race. The key is creative marketing and we'll show you how (things even most pros don't do because they don't know how).

People Photography:

There is absolutely no doubt that the quickest and easiest way to make a great income in photography is in 'people' markets such as portrait, glamour boudoir, wedding and schools. There are literally millions of potential customers out there, many of whom have often thought about having professional photographs taken but have never been approached in the right way.

Commercial Photography:

The market for commercial photography including product shots, corporate head shots and assignment work is also massive. The fact is that the demands of companies for high-quality visuals for brochures, advertisements and annual reports, increases every day. This is driven by the increased competition faced by these companies and the fact that consumers now expect top quality visuals.

Stock Photography:

Those of you interested in stock photography, well, I'll be straight with you, this is a tougher road to travel due to the large number of photographers in this field and the concentration of larger stock agencies around the world. But, there are ways to break into this market sooner and it's incredibly rewarding when you do. I recommend you build your stock business while you are building your portrait or commercial business.

Nature/Landscape Photography:

There is a huge book and magazine market for nature photography as well as a number of very profitable niche markets including using nature photography in commercial markets.

There is literally so much untapped business out there, it's not funny, and I'll show you how to tap into it!

What Professional Photographers Hate

Sit down with any professional photographer over a cup of coffee and ask them what they don't like about what they do and it will be:

• Trying to find quality leads and secure business and never being really sure of where the next job will come from and when. Most photographers hate cold calling and selling photography. They just want to take photographs.
  
  
• The increasing amount of competition in all areas of photography. Competition is increasing in every field of endeavor and photography is no exception. Most photographers compete in the same way for business and do little to differentiate themselves from everyone else.
  
  
• For portrait and commercial photographers: getting people to show up for the shoot on time so they don't throw the rest of your day out.
  
  
• The dramas of trying to up-sell clients to more and larger prints to make a dollar from the shoot and the associated time you invest. Many photographers hate this part of what they do because it means that the pressure is on them to convince their client to spend more money. This can often be uncomfortable, and frankly, no one likes doing it.

Overcoming These ' Hates '

We have specific strategies and tactics to overcome these 'problems'. We will show you how you can:

• Have qualified leads calling you so you have more certainty over your lead generation process and have fewer 'tire kickers' wasting your time. NO COLD CALLING OR COLD SELLING!



• Beat your competition hands-down through superior marketing strategies and tactics that precious few photographers even know about, let alone practice.



• Get your clients to show up on time, every time.



• Completely avoid the uncomfortable situation of having to up-sell clients and still make a great profit.

So what does it take to succeed in your photography business?

Well in most cases, the people who are making tons of money in photography and are living the lifestyle of their dreams (like Rob) have discovered and mastered the ten secrets of a successful photography business:

The 10 Secrets to Success in This Business

1. Specialize- find a market or two you really enjoy working in (be it portrait, commercial or model portfolios or any other) and you'll get good at it and make a name for yourself.
   
   
2. Find a hungry crowd and give them what they want - you have to identify which types of photographs are in high demand. People pay more for photographs that are in high demand. If people pay more then you make more money.
   
   
3. Remove risk and add incredible value - so your potential customers buy from you rather than you competition. You must know what all your potential customers fears are and then completely remove them. You must also offer incentives to encourage people to deal with you. Incentives can take the form of bonuses, kudos and free information. This is also the case with intermediaries such as Stock Houses and advertising agencies.
   
   
4. Prove that you will do what you say you can do - This is one of the most powerful concepts in marketing. People will only take up your offer if they believe you can deliver on your promise. There are many ways to 'prove it' but two of the majors in photography are your portfolio and testimonials.
   
   
5. Ensure a Win:Win situation - you must structure your product and offer so both you and your client win. You must ensure that there is no loser in the deal you strike. You make money and your client is very happy to have given it to you - this is your objective.
   
   
6. Guarantee performance - guarantees are a powerful way to remove any risk your potential client may be feeling. You must structure your guarantee to have meaning to your client but not place you in a position of high risk.
   
   
7. Do good quality work - (but keep it simple) depending on the market and the application of your images, most everyday people can't tell the difference between a photo taken with a $1,000 35mm SLR camera and a $10,000 professional medium format camera. To start with you only need a 35mm SLR or digital camera and a desire to learn and gain more experience.
   
   
8. Learn how to write sales copy - Sales copy (text) is used in advertisements, Yellow Pages, sales letters, offers, web sites, direct mail and to accompany image submissions to stock houses and book and magazine editors. Using sales copy to do your selling for you is a highly efficient and effective method of marketing. Even in a world of images, copy is what sells. Combine great copy with great images to massively increase your success ratio.
   
   
9. Learn how to market your business - success in photography is 30% photography and 70% marketing. Too many full-time professionals rely on their 'talent' alone and struggle from week to week but others who aren't in the same technical class but are better marketers make fantastic money. You must know how to market yourself and your images.
   Think of photography skills as the raft and marketing skills as your paddle ..with no paddle, you ain't going anywhere! Learn how to paddle a long way with minimum effort - No cold calling or pressure selling. Great marketing is at the heart of every successful business, and the photography business is no exception.
   
   
10. Get systematic and efficient in the way you run your business. Recognize that you are in business and be mindful of the time you spend on a shot given the rate you agreed with your client. You must spend as little time as possible generating leads and more time taking photographs - photography generates income, trying to find leads, doesn't.

You must carry almost no overhead and make your marketing work
so well that customers will be on a waiting list for your services.

If you have most of these things going for you, your chances of making a lot of money are pretty darn good. But if you have them all working for you it can increase your success ratio by up to 857%!!!

So, the big questions are:

" How do I find a market to specialize in? "

" How do I find a hungry crowd? "

" How do I remove purchasing risk & add value? "

" How do I prove what I can do what I say I can do? "

" How do I create a win:win situation? "

" How do I guarantee performance and limit my risk? "

" How do I do good quality work? "

" How do I create kick-butt sales copy? "

" How do I set up and market my business? "

" How do I run my business efficiently? "

The answer: ...

The Photography Big-Business-Pack

Home Study Course

The "Photography Big-Business-Pack" gives you everything you need to start your own successful business in just a few short weeks to accelerate the amount of business you generate!

The "Photography Big-Business-Pack" will not only provide you with the tools and the information you need to get a quantum leap in this industry, but for the first time ever, you will also get all the missing parts of the Jigsaw!

I am not advocating a 'get rich overnight' scheme; there's really no such thing in legitimate business. I am talking about building up a respectable, enduring photography business based on sound and innovative business practices.

So let's take a look at what you get when you become a 'Gold' member of the "Photography Big-Business-Pack" Home Study Club.

Package Inclusions

"Photography Big-Business-Pack"Gold Membership -

"Lucrative Photography Markets"

Show table of contents

This beefy 143 page manual, valued at $ 299, forms the core of the information you'll receive for either of the two membership options available. This manual covers over 20 lucrative photography markets and which ones will best suit your skills and goals. These markets include: portraits, family portraits, head shots, portfolios, boudoir, weddings, bands, children, school portraits, dance school, real estate, commercial, magazines, photo journalism, stock photography houses, craft shows, rephotographing photos, insurance photography, collections, pet portraits plus eight other little known niche markets you can only find out about by obtaining the home study package.

Look at what you'll learn...

For each market we'll cover the equipment required, film, pricing, best marketing approach and practical information about the shoot. We even rate each market to help you decide which markets you should approach first.

• Difficulty Rating: from 1 (easy) to 4 (more difficult) we rate each market to help you decide your area/s of specialization.
  
• Equipment: what camera fittings, lighting, film and backgrounds you will need for a professional job.
  
• Marketing: recommended marketing approaches including advertising, direct marketing, Yellow Pages, word-of-mouth, flyers and product packaging (the stuff that photography schools don't teach you).
  
• The Shoot: how to approach the shoot including: outfits, props, posing and lighting.
  
• Pricing:how to price your work for the market you are targeting.

Plus lots more...

You'll love the way this manual is laid out. It's easy to follow and you'll use it all the time. This item is absolutely essential and it is practical, real world advice from someone who has done it all before you. There is no other publication like it.

Show table of contents

"How To Run a Successful Photography Business & The Insider Secrets to Kick-Ass Photography Marketing" ... this 141 page manual valued at $ 227 is jam-packed with information about how to set up and run your own Photography Business.

You'll learn how to ...

Set up your photography business:

•   Answering Service - the appearance of a full time studio without the   overhead.
  
  
•  Business Name - choosing a business name.
  
  
•  Business Cards - what to put on your business card.
  
  
•  Incorporation - the benefits of incorporation.
  
  
•  Income Tax, Additional Income & Tax Deductions - how does the extra
    money you make affect your tax position and what tax deductions can you
    make in your photography business.
  
  
•  Cash Flow - manage this well and keep your business thriving.
  
  
•   Credit Card Facility - get one or lose sales.
  
  
•   Releases - the importance of a release and an actual release form.
  
  
•   Copyright - understand how copyright relates to you as a professional
    photographer.
  
  
•   Specialty Papers - who needs a letterhead?
  
  
•   Your Portfolio - this is your professional resume. How to create a
    professional portfolio to delight your prospects.

Price your work: how to cost and price your work, the different methods of pricing from proof plus print method to packaging, manual worksheets and Excel spreadsheets. Includes example spreadsheets pricing a model's portfolio and a dance school.

Quote for work: how to quote for jobs, the make up of a quote, inclusions and example.

Market your business: success in photography is 30% photography and 70% marketing. This amazingly concise information leads you step-by-step straight to the secrets of photography marketing that will see clients lining up at your door!

Discover the importance of specialization, finding the 'Hungry Crowd', researching your market and making a great offer they can't resist.

Learn all about :

• Advertising - how to get fantastic results from your advertising.
  
  
• Yellow Pages - when and how to advertise in the Yellow Pages.
  
  
• Direct Mailing and Follow Up - learn the secrets of this powerful marketing medium even most of the photography schools and full-time pro's don't know about. We cover consumer and commercial markets and include detailed examples.
  
  
• Word-of-Mouth - the importance of word-of-mouth business and how to get more of it.
  
  
• Posting Flyers - when it's worth the effort and when it isn't.
  
  
• Product Packaging - the power of product packaging and the incredible difference it will make to your profits.
  
  
• Testimonials - how to get and write great testimonials that will help you win business.

Manage the Shoot

• Bookings - the secret is to book in clusters to achieve maximum profit for time spent.
  
  
• Your Home Studio - what should it look like?
  
  
• When Your Customer Arrives - what to do.
  
  
• Props - why use them and where to get them cheaply.
  
  
• The Shoot - the simple secret to great photos is getting your customer to relax and tips on how to do it.
  
  
• Follow Up - what to do at print selection time.
  
  
• Package Collection - how to delight your customer at package collection time.
  
  
• Numbering and Tracking Your Prints and Negatives - know how to find any negative when asked for a reprint (including tracking forms).

Show table of contents

"Essential Photography Techniques"... is a condensed 100 page manual that covers what you need to know about photography to do the jobs covered in Lucrative Photography Markets. It really does get to the point and you will continually use it as a guide in your photography business …valued at $ 99

You'll learn about ...

Getting the best out of a digital SLR camera: Exposure, aperture and shutter speed, composition, lighting, thematic photography, creativity, shots that sell, pro tips and tricks, nature and landscapes, people, still life, digital enhancement and much more! It's about getting you skilled up in the shortest possible time so you can get out there and build your business.

Flash Point: The fastest way to learn how to take professional photographs time after time is NOT just to read book after book and attend course after course at photography school. It is by TESTING 'live'. You'll be amazed how quickly this will build your confidence and shape you as a professional.

Show table of contents

"How to be The Ultimate Million $$$ Marketing Expert" ... valued at $99. The marketing material you desperately need if you are going to sell anything.

I learned very quickly, that you can have the best product or service and still starve if you don't know how to sell it. That's why, in the "Photography Big-Business-Pack", you will get "How to be The Ultimate Million $$$ Marketing Expert" … 85 page manual , by Marketing guru Mal Emery, Principal of Magnetic Marketing. This manual is packed full of marketing tactics and strategies you cannot do without, if you are to be the success you aspire to in this industry.

Learn the secrets of leveraging (doing more with less) your business by creating blockbuster ads, letters and brochures. They'll have sales flooding into your business.

Mal is recognized as one of world's leading direct marketers and he commands fees of up to $4,000 for a single day's consultation. Here you get him for FREE!

You will learn :

• 8 powerful and profitable marketing concepts you can immediately apply to boost your sales and profits.
  
  
• How to write million dollar sales letters - the secret of all successful businesses.
  
  
• Proven copy writing samples you can adapt to sell more of your photography services.
  
  
• How to develop your own Unique Customer Buying Advantage (UCBA) and flood your business with eager buyers dying to buy from you regardless of how much you charge.
  
  
• Two guaranteed ways to double your income in the next year.
  
  
• Graphic and desktop Publishing secrets for non-artists. All you need to make all your brochures, ads and fliers look professional and get you results.
  
  
• How to create profit producing bullets, titles and riveting ads and letters.

You'll discover ...

• How direct-response marketing can increase the business you generate by over 500% yet at a fraction of the cost of traditional marketing techniques.
  
  
• How to get higher prices for your work than most other professionals.
  
  
• How to halve the time you spend with clients and still maintain your profitability.
  
  
• How to generate the highest profits of all by working with local sporting clubs and dance schools.
  
  
• How to win repeat business.
  
  
• How to win commercial business off another photographer without having to drop your price.
  
  
• How to construct your portfolio so you generate up to 373% more business.
  
  
• How to protect your copyright against theft.
  
  
• The number one way to get your photographs published and how to deal with Editors.
  
  
• How to publish a book at absolutely no cost to you.
  
  
• How to choose a lab and get preferential treatment over other photographers.
  

Plus loads and loads more……

You'll discover ...

• How to get a website professionally designed at only 20% of the cost you would have to pay anywhere else (in fact, this one gem will save you five times what you will pay for this course)
  
  
• How to save hundreds of dollars a year on web-hosting for a image-heavy photography website.
  
  
• The navigation and design elements for a website that will be far superior to your competitors
  
  
• Details of the best online stock agencies to list with
  
  
• The exact types of images that are massive demand and achieve the best sales and highest prices
  
  
• How to inexpensively develop and run your own Stock Agency online
  
  
• The online marketing techniques that your competition just doesn't know about that will convert visitors to sales
  

And much more ....

"Photography Pro-Formas to Get You Making Money - Now!"
... 19 forms and worksheets (in Word and Excel files) you'll need to get going straight away, valued at $ 49. I have saved you the time of creating these yourself so you can spend your time on working your business rather than doing administration.

Now you'd better keep your eyes glued to this page and pay very special attention because…

I've saved the best bonus for last!!!

An email marketing consultation service... This is an extremely valuable service. All of the marketing skills you will learn are the same ones I apply in my business every day - and might I say very successfully too! I am here as your sounding board. I will review your ads, sales letters and any other promotion so you can benefit from my experience. I normally charge $ 179 an hour for this service.

As a bonus I am going to give you a Certificate which qualifies you to send me your work anytime within a year of receiving your Photography Big-Business-Pack. The Certificate is valued at $147… and is yours FREE with your Gold Membership.

Well that's the entire Gold Membership package - phew! It is truly a unique blend of photography, business and specialist marketing information available nowhere else.

' OK, Bruce, I've seen enough and am ready to fast track my way into my own photography business '. But if you want more information, then please read on…

So what does all this mean for you?…

Let's take a look at the profit and lifestyle potential of your Photography Business After a few months you've built your photography business up to working (if you can call it that!) every second Saturday and Sunday and on Wednesday and Thursday nights. You've put portrait packages together for $ 395 which are selling like hotcakes (packages are great as everyone knows what to expect, the pricing is already taken care of - no haggling over prints later on and you can add heaps of value to them so your customer can't resist buying one). You allocate three hours per shoot and get three done on Saturday and three done on Sunday. That's six packages at $ 395 = $ 2,370 ! You spend Wednesday nights on shot selection with your customers and few hours on Thursday nights keeping your marketing humming along. You have also put your existing portfolio to good use having submitted images to some stock photography houses and you've received a phone call from a new commercial client to book you to photograph their new range of products.

And these are just a few of the markets covered in the course!

Will you earn this kind of money in such a short period of time? Well, I honestly don't know as I don't know your background, skills or motivation, so it's impossible for me to say. But what I can tell you is that it's very doable. We know that these results are very achievable and we'll give you skills, tools and support to do it.

Some of our members make money quickly; others take a little longer. Some of our clients build their business part-time after hours; and others dedicate much more time to it. So, it's really up to you how quickly you generate income and how much of it you generate. Your income potential is really what you want it to be.

Rob is doing it. Others are doing it Now you can do it too!

Why am I doing this?

It's simple. I love photography marketing and really enjoy teaching others. It is also a business which I run at a profit (yes, I have to make money too)! I use part of the profit made to fund the research and development of new photography marketing strategies which I make available to 'Photography Big-Business-Pack' clients. It is a win:win situation for all involved.

Just take a moment to consider how the extra income
from your own photography business would change
your life……

You now have the luxury of choice. You may choose to stay with your day job and continue with your thriving photography business part-time (you've probably already got plans for all the extra money you're bringing in). Or you may choose to cut back your hours at your day job or even give it away altogether to work your photography business more or have the freedom to take days off when you want to. How about shooting for one month solid then having two months off?

By building your photography business you earn yourself the right to choose. The freedom of choice is something many long for but don't have. The freedom of choice is what this business can give you if you apply yourself.

As you can see, the 'Photography Big-Business-Pack' gives you everything you need to succeed! There's nothing left to chance and there's nothing for you to guess about!

But before you start counting all the money you can make in this business, there is something you need to know. I don't expect many people to be in the position to take advantage of this offer and that's OK, because this business is not suitable for everybody.

So…

If you're down to your last penny and have to borrow to be involved in this business in the hope that you'll become rich overnight…

then don't bother filling in the application form. It probably isn't for you.

Or…

If you're looking for a " magic " pill to fix all the problems in your life, aren't open to new ideas, or can't or won't follow instructions…

then this is not going to work for your either. It's not magic. You're going to have to work for your success in this business.

Or…

If you're looking for a quick buck, plan to do lousy photography, don't intend to give good customer service or are looking for a way to scam people…

then look somewhere else.

…what if you decide not to invest in your success?

If you decide this package is not for you, just consider the alternatives:

• You buy a small Yellow Pages display advert for $3,800 and it doesn't pull many enquiries because you didn't structure it correctly.
  
• You submit your work to a stock house in the same way as everyone else and your photographs get lost in the 'pile'. You place an ad in the local paper and get zero response because you didn't design it correctly.
  
• You fail to ask for referrals in the right way and don't get any useful leads.
  
• You send a mail out to portrait prospects and get zero response because your sales copy just didn't cut it.
  
• You fail to get commercial business as you are trying to 'cold call' on companies.

Just think how much time, money and effort a small investment now will save you over the next few years. Why put yourself through 'the mill' when you can benefit from the experience and success of others?

On the other hand…

If you're looking for a better path to success, a new skill which can take you to the level of personal success and financial rewards that you desire, a path that has proven to work for others, the Photography Business and the products and systems we supply you with, might be exactly what you are looking for. Especially if you can afford to invest in your success.

Operating your own photography business is one of the easiest, most rewarding businesses you could run because you're being paid great money to make people happy. There's nothing better than working with so many different people and seeing the look of delight on their faces when you show them the photographs you have created for them.

We believe the "Photography Big-Business-Pack" is the best opportunity for you to learn how to build a successful photography business. This turn-key home study course will help you to immediately get started on building your client list and earning an income.

In fact, to our knowledge, this is the only fully-comprehensive photography business and marketing course you will see on the internet, or for that matter, anywhere else (none of the photography schools teach any of this stuff). And this is all we do. We don't offer twenty other courses on subjects like journalism, law, veterinary nursing and wood working. We offer one only. And because of this we are able to concentrate all of our effort on photography to be the best at what we do. We believe our unique photography packages reflect our specialization.

Sure, you'll see some other 'reports' for sale on the internet but take my word for it (as I purchased most of them), most of them contain old information and you really do get what you pay for. So, the catch with these inexpensive e-books is that everyone has got them and the information has been used to death and therefore is no longer as effective.

More importantly, because of the price tag of the Photography Big-Business-Pack, very few 'tire-kickers' have been privy to our secrets of success. Ask yourself, 'do you want the same low-cost, worn-out information and e-books that everyone else has or do you want an UNFAIR COMPETITIVE ADVANTAGE' ?

If you are serious about starting your own photography business and succeeding, we believe our package will provide you with the most comprehensive and fastest path to your goal.

Who Should Definetely Become Members?